← All work
Food and restaurants
Hungry people don’t read. Design for that.
Digital experience work for a global restaurant brand, where the customer is hungry, distracted and one tap away from ordering somewhere else.
- Food and restaurants
- Pizza Hut
- Experience design
The screens.
The calls I made.
Reorder in two taps.
Most orders are repeats. The usual goes first, above the menu and above the deals.
Show the deal before the menu.
Price decides the order. The offer that fits comes to the customer, not the other way around.
Customise without a maze.
Halves, extras and swaps on one screen, with the price updating as you go.
An honest tracker.
If it’s running late, the app says so before the customer has to ask.